Unveiling the branding Apple Intelligence: Great Opportunities

iPhone 16 is embedded with the Apple Intelligence, a personal operating system that allows you to write, speak, and do things with ease. With state of the art data protection, your information is in the safe hands of nobody, not even Apple.

Maximize Your Productivity

Take advantage of new ways that will help you improve your writing, attention, and interaction with others. Voice recording: Capture audio in the Notes or Phone app and instantly get transcript summaries for easy review. Priority messages: Important emails are automatically prioritized in Mail, ensuring time-sensitive communications are not missed. Writing Tools: Proofread, rewrite, and summarize text across almost any app, including third-party ones.

Express yourself visually

Create fun, original images that are truly personal to you. Image Playground App: lets you create unique images in seconds based on a description, a concept or even a person from your Photos library. Experiment with image styles like animation, illustration and sketch. Clean Up: Remove distracting background objects from your photos with just a tap. Genmoji: Create a personalized emoji directly on the keyboard to match any conversation.

A new era for Siri

Siri comes with all-new superpowers to assist you like never before.
Richer language understanding and an enhanced voice make communicating with Siri more natural. Expansive product knowledge allows Siri to provide step-by-step instructions for various tasks.
Personal context awareness enables Siri to help you in unique ways without compromising your privacy.

Great Powers Come with Great Privacy

Apple Intelligence is designed with on-device processing for privacy, handling personal information without collecting it. Additionally, Private Cloud Compute enhances more complex tasks with larger models while maintaining privacy.

New Camera System: Capture Perfection

The iPhone 16 features a new, versatile camera system. Quick access: Adjust exposure, depth of field, or toggle between lenses with a simple slide. Instant action: Tap to open the Camera app. Tap again to take a photo. Tap and hold to start recording video.,Press lightly to access zoom and other settings. m48MP Fusion Camera: Take super-high-resolution photos or zoom in with the 2x optical-quality Telephoto lens. Ultra Wide Camera: Capture expansive or macro shots with incredible detail. Spatial Capture: Take 3D photos and videos to relive moments with Apple Vision Pro.

Ultra Wide Camera: Focus on Every Detail

The new Ultra Wide camera with autofocus captures sharp macro photos and expansive landscapes. With a larger aperture and bigger pixels, it gathers up to 2.6x more light for higher image quality in low light.

Audio Mix: Make Your Voice Heard

Adjust the voices in your videos with Audio Mix, powered by advanced intelligence and Spatial Audio. Choose from three modes: In-frame: Only captures the voices of people in the frame. Studio: Enhances voices to sound like they’re recorded in a professional studio. Cinematic: Collects all voices around and consolidates them towards the front.

Photographic Styles: Custom Creativity

With iPhone 16’s Photographic Styles, you can personalize every photo with advanced skin-tone rendering and color adjustment. Lock in your look: Dial in advanced skin-tone rendering and lock in your preferred style. Align with your aesthetic: Customize moods through color adjustment. Control pad: Adjust tone and color easily and preview changes in real-time.

A18 Chip: Smarter, Faster, Efficient

The A18 chip powers Apple Intelligence and introduces next-level features like Photographic Styles and Camera Control. It’s two generations ahead of the A16 Bionic and is highly efficient, extending battery life.

Battery Life: Power Through

The iPhone 16 is designed with a larger battery, giving you extended use time and supports 25W wireless charging with a 30W power adapter.

Up to 27 hours of video playback on iPhone 16 Plus.

Supports 25W wireless charging with a 30W power adapter, allowing you to charge up to 50% in just 30 minutes.

Durable Design: Beauty That Lasts

Crafted from aerospace-grade aluminum, the iPhone 16 combines beauty with strength, featuring Ceramic Shield that is 2x tougher than any smartphone glass and water and dust resistance

Ceramic Shield: The latest-generation material is 2x tougher than any smartphone glass.

Water and dust resistant.

Available in five vibrant colors, including ultramarine.

Action Button: Do More, Faster

The Action button is your shortcut to favorite features like Silent mode, voice memos, and more. You can also set up Shortcuts for specific tasks or app functions.

Designed to Make a Difference: Environmentally Friendly

The iPhone 16 is more eco-friendly than ever, using: 95% recycled lithium in the battery. 100% recycled materials in components like the USB-C connector and camera wires. 100% fiber-based packaging to reduce shipping carbon impact.