Purity is often referred to with reverence and divinity (pure Gold, Pure drinking Water, Pure Silk) the term itself reassures you of quality refinement and great value preposition. Pure Android experience is nothing short of phenomenal, no gimmicks, no unnecessary features, just pure unadulterated version of Android. Even with the humble 3/4 GB of RAM it's still faster, efficient and smoother when compared with OEM’s who addon their Skins/UI and take on Android. Makes me wonder why do they so. Adding so many features and gimmicks which most of us might rarely use, during the entire tenure of owning the phone.