INTRODUCTION

Effective Marketing and Advertising is key to success for every business. And online marketing and Advertising campaigns have proven to be the best and most effective medium. Over the past few years the Online Shopping websites have witnessed exponential growth, globally. In Singapore, over 65 % population actively uses online shopping websites for their everyday purchases, such asGroceries, Clothing and Accessories, Footwear, Electronics etc. With an overall annual average growth rate of over 10%, consumers are increasingly embracing the idea of online shopping. The success and of up-rise of Grab, Uber and popular online shopping platforms etc. are testament for the same. This phenomenon, apparently has had a huge impact on retail store owners. Even the largest of stores with Global presence and retail chain- like Toys Are US, Isetan etc. had to shut shop, for they were too adamant and didn’t not embrace the change.
The only apparent and sensible thing for retailers now would be to adapt and embrace this change, especially the smaller and medium sized retailers by getting into an Online Marketing program. Please find a brief overview below of current Online Shopping scenario;