Whether you are an Apple enthusiast eagerly awaiting the latest release or a tech-savvy consumer considering an upgrade, this piece serves as an essential guide to understanding what the iPhone 16 Pro and Pro Max bring to the table and how they are positioned within the Singaporean market.

Apple’s 2025 iPhone lineup features the iPhone 17, iPhone Air, iPhone 17 Pro, and Pro Max, all starting at 256GB. The base iPhone 17 adds smoother 120Hz display and better cameras, making it the best pick for most users. The iPhone Air is the thinnest, with a larger screen and Pro-level chip but fewer cameras and eSIM-only support, perfect for those who value lightness. Pro models focus on advanced camera zoom and video features for creators. All have the new 18MP front camera. Pre-orders began September 12, with sales from September 19 in Singapore.